We are in a world where emotion and promotion need to be used wisely for the benefit of consumers, brands and retailers alike. This blogpost follows the breakfast panel discussion we recently organised discussing the fundamental changes seen in retail and product marketing and the role of promotions and emotional engagement.
In September 2019, Oscar completed a Data Science internship with us before starting at Durham University to read Maths and Physics. It was great having Oscar on board and in this blogpost, Oscar writes about his internship at DPL.
In August 2019, we had the pleasure of working with Alex Quamina, a Computer Science student at the University of Brighton. In this blogpost, Alex writes about his internship at DPL and what he will take away from the experience.
At the Summer Figaro Digital Marketing Conference 2019 our CCO Richard Robinson gave an insightful presentation on how the combination of data science, AI and behavioural economics is transforming the way that organisations are engaging with audiences.
Failure to understand your customer often means the potential effectiveness on marketing is limited. And key to understanding your customer is making sure you speak to the right people in your research.