This article by our Head of Behavioural Science, Patrick Fagan appeared earlier on Liveminds
This article by Joy Macknight appeared earlier in The Banker
The reason the mega influencer boom was never going to last is because, like many booms, the idea was flawed from the start.
One to many communication is anachronistic and past its sell-by date. Unless, that is, it is linked to individual customer insights based on data analytics, AI and behavioural science.
A New Paradigm for Marketing - Jake's blog from MW Live 2019
DPL, the London-based technology firm focused on data optimisation and utility, has appointed Chris Ward as Head of Product.
Consumers will be better served, ads will be tailored to individuals and marketing organisations will be realigned as data becomes a primarily predictive tool.
Everything we watch and everything we do is now atomised into binary code and smaller and smaller pixels.
Dressing as an unshaven fireman, holding a baby, guitar and bunch of flowers while telling jokes is the mathematical route to romance.
The magical salesperson who knows exactly what we need is something we all crave.