Case Study: Miller Harris
Miller Harris is a London-based retailer specialising in the development and sale of luxury perfumes, candles, room scents and lotions
“After launch, DPL delivered a data-driven campaign, which created 61% new customers.”
Digital Director, Miller Harris
Using our marketing solution we helped Miller Harris to fulfil their goal of accelerating the growth of new clients and revenue.
Traditional Miller Harris customer segmentation was based on the static criteria of income, age bracket and household composition. Our use of behavioural modelling techniques improved the quality of Miller Harris’ targeted marketing and advertising activities dramatically.
This insight gave Miller Harris the ability to engage their customers on a deeper level by developing ads and messaging that were relevant for their customer’s personality types.
Case Study:Telecoms Provider
DPL worked with a Telecoms provider specialising in home broadband, entertainment and phone services
Using our marketing solution we helped the Telecoms provider to fulfil their goal of accelerating the growth of brand awareness and new customers with their new broadband product.
Using our Behavioural Science, Data Science and Machine Learning model we were able to develop a bespoke creative strategy for the Telecoms provider focusing on the local broadband market.
This insight gave the Telecoms provider the ability to engage their customers on a deeper level by developing Ads and messaging that were relevant for their customer’s personality types.
As a result, the Telecoms provider saw an impressive improvement in their upper funnel performance, reduced cost per acquisition and an increase in new customers for the new broadband product over the course of their campaign.
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